On July 1, we had the opportunity to participate in AFEB’s Summer Forum, a leading event for professionals in the home improvement and hardware sectors, held at ESADE Business School in (Barcelona).

Representing Ruedas Alex were our CEO,Jaime Asens, and Jaime Asens de Ramón, Export Area Manager, who joined manufacturers, distributors, and other industry professionals for a day of reflection, learning, and the exchange of experiences.

During the forum, several of the key challenges and opportunities that will shape the future of businesses were discussed, including the application of artificial intelligence, the impact of geopolitics on business activity, changing consumer habits, and the importance of strengthening collaboration between manufacturers and distributors.

For us, participating in events like this is an opportunity to stay up to date with the trends that are transforming our industry, share knowledge, and continue driving innovation and continuous improvement across our operations.

We would like to thank AFEB for the excellent organization of this event and for creating spaces that foster dialogue, collaboration, and the development of the entire industry.

We remain committed to being present wherever new ideas are generated, experiences are shared, and the future of our industry is being shaped.